Western Governors University (WGU) MKTG2150 D174 Marketing Management Practice Exam

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What is the purpose of pioneering advertising?

To sway consumers from competitors

To stimulate primary demand for new offerings

Pioneering advertising plays a critical role in introducing new products or services to the market. Its primary purpose is to stimulate primary demand for these new offerings, rather than simply promoting a brand or swaying consumers from competitors. This type of advertising focuses on creating awareness and educating potential customers about the features and benefits of a new product or service, which is essential for generating interest and facilitating adoption in a market where consumers may be unfamiliar with the offering.

By emphasizing the unique aspects and advantages of a new product, pioneering advertising aims to lay the groundwork for market acceptance and subsequent product success. It helps to inform consumers about why they might need the product and how it differentiates itself from existing solutions, which is indispensable for fostering initial interest and driving trials.

To promote brand loyalty

To communicate product discounts

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